"Asko"

Here is an advertisement promoting "Asko" products that are environmentally friendly and have a long life span. I think this advert is very intelligently made, the way it has ”Surrealism” influence to it, transforming the washing machine into a bucket. I just find it so interesting and clever the way the designer has done this, because it is different from other ad's and it isn't a "normal" way of advertising a product. 

As I mentioned before, the advert has a surrealism style to it, the way it doesn't portray "real-life". There isn't really any specific typeface being used in the advert, as the only type in the ad is in the bottom half of the ad, the "text type". The type being used is very simple and easy to read, shown in regular and bold.

The advert shows a lot of "white space" around the product, making it look extremely clean and tidy, which is probably what the company wants the consumers to think about their products, as well as being efficient and environmentally friendly.

You can easily tell that the washing machine was edited in Adobe Photoshop; because of the way it has been done nicely and neatly, without being able to tell that it isn't "real".

 I find this advertisement to be very simple but yet very effective in trying to sell their products, I would defiantly consider buying a washing machine from them because they have done well with this ad. The layout of the ad is very clean and professional, also placing the logo in the bottom right corner of the ad, which we directly look at last before turning the page of a magazine.

Overall I really love this advert from the moment I saw it in the magazine. The suppleness of it is so soothing and easily to look at which every reader likes to have.

Reference: Houses Magazine, Issue 56