Gloji " The Juice that makes you glow"

I just love this package design, its such a clever design idea the way they use the shape of a globe to package juice. Their slogan for the brand is "The juice that makes you glow", it is so simple but yet very effective and ironic, in portraying the bottle of the juice as a globe. Whoever thought of this idea has defiantly thought outside the square and has done very well in doing so, it is a very brave concept that hopes to become more popular over the years.

I retrieved this design off flickr.com after researching, and the uniqueness of it just stood out to me. I also looked up the website, and it shows various other products with the same "globe" idea.

The typography on the bottle i find is quite relevant to the brand itself. It has a very organic and natural feel to it, which seems to be the target of the product. Using white font is a simple but great idea as there is only minimal text, and it doesn't draw too much attention away from the bottle or the actual product inside the bottle.

There isn't much else to say about this product, but other than i wish i had designed it and said it was my own :) I really enjoy the simplicity of it and the genuine "energy" feeling of it. Great design!!!


Retrieved: 25th June 2009
http://www.flickr.com/photos/11861905@N02/3340819850/