"Smiggle"

I think i fell in love when i came across this shop, while in a shopping centre in perth the other weekend. It sounds pretty crazy, even from me but its true, its probably the most exciting stationary shop i have ever come across! The products that they sell are fun, fashionable and greatly targeted at younger people and kids. I stood in that shop for maybe 20 minutes trying to decide what ti buy, it was pretty hard must i say! There are so many cool things to choose from: pencils, pencil cases, eletric sharpeners, note books and many more! I really needed a new pencil case, and i ended up finding this really cool silver metalic-looking one. Not only are the things they sell fashionable, but quite handy! It's such a great business idea, i never thought stationary shopping could be this fun, who knew? I was probably the oldest in that shop, all the other customers were primary school kids :) I didnt really care at that stage, as i was soo astound at the amazing things that they had for sale, i had no care in the world, no one knew me! 

Even just the logo is fun, simple and very child-like and playful, which i find very interesting! The Smiggle business is all about great Design, great Value, Colour and Graphics, being clever, coordinated, eco aware and having, why would't you want to live the true "Smiggle" experience? It's a very modern way of seeing stationary and how it can be portrayed to the public.