"Sumo Salad"

I recently went to perth for the weekend and i went to one of the shopping centre's and came across a great little franchise fast food outlet called "Sumo Salad". It's not a new business, as it came across in 2003, but i'd never tried it so it was new to me :) 

They sell fast and healthy food to the public, that is fresh and convenient to eat. It was so good to actually see a healthy food outlet other than the usual unhealthy fatty food places, "Red Rooster" or "Macdonalds" that everyone is obsessed with. I dont eat much fast food, so it was good that they have created something a bit more suited to "healthy eating" people as such. 

Not only did i LOVE the food there, but their packaging and advertising designs are great! The logo is so simple, but yet very effective because it portrays their name and purpose of the business. Using just white and green is such a simple and effective idea, because it doesnt stand out as such, but is ideal for portaying the "healthy" side of the business. 

I love the typography used througout all the packaging and advertising, it is so modern yet so very eye-catching and very playful and attracting to the "younger" public to eat healthier. I love the way their slogan is "Green by Colour" "Green by Nature", it is such an ironic thing to advertise, because so many food outlets want to seem the healthiest to grab the audiences attention, but i find this business is going to thrive, just shown by the food they make and the promoting they do! 

The designs are so minimalist, but in this fact "less" is definatly "more" in this case. The less that is going on in the designs, then the more people pay attention to it and the more successful the business will become.  

Not only do we as customers enjoy our healthy salad, roll or soup, but we feel and look great with their colourful packaging. Now how often does that happen when buying fast food? Definalty not that often, not for me personally. I will definatly buy their food again in the close future!